PUMA: World-Leading Sports Brand

Immerse into the world of sports with PUMA, one of the world’s leading sports brands with a history of more than 70 years. PUMA is passionate about delivering quality sporting goods and apparel for football, golf, basketball, etc. PUMA enhances their brand image by drawing inspiration from its unique heritage in sport shorts and the latest lifestyle trends.

From Humble Beginnings to International Breakthrough

In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. The brand gained notoriety in the first few years as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.

PUMA Sports Apparel and Equipment

PUMA provides a range of stylish sports apparel and equipment for athletes, from comfortable football jerseys to durable golf clubs. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.

Practising Sustainability Through Sports

PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.

PUMA: Culture of Firsts

PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, exercise or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.

Turning Intent Into Action

Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA sport shorts takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.