PUMA, one of the top sports companies in the world with a history spanning more than 70 years, invites you to fully immerse yourself in the world of sports. PUMA is committed to providing high-quality sporting equipment such as men’s runners and apparel for sports including basketball, golf, and football. By taking cues from both the most recent fashion trends and their distinctive sporting past, PUMA improves the perception of their brand.
The Brand Story of PUMA
Rudolf and Adolf Dassler established the business “Dassler Brothers Shoe Factory” at their German home in 1919, beginning PUMA’s lengthy tradition of producing high-quality sporting goods. Several sportsmen, notably the well-known Jesse Owens, won gold medals while competing with Dassler spikes during the first few years of the company’s existence.
PUMA Sports: Functionality & Leisure
From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.
Paving The Way For A Greener Earth
Sustainability is a fundamental business value for PUMA. Through the 10FOR25 sustainability strategy for a better world, PUMA works to manage its environmental impact by focusing on 10 key areas, from climate change and biodiversity to human rights, in an effort to achieve shared objectives of producing better products with fewer negative environmental effects.
Better Innovations with PUMA
PUMA strives to always bring new, better, different – meaningful innovation for game changing athletes. Driven by a principle of “Has anyone done it before? Is it a first?”, PUMA strives at constantly being the first to elevate athletes’ performance by connecting the dots between Research, Performance engineering and Emotion.
Over the years, PUMA has collaborated with athletes and ambassadors who have spoken out in favour of equality for all. By encouraging activities that result in real change such as learning about the problems, and contributing to and supporting groups and initiatives, PUMA leverages their platform to assist in bringing about change.